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The emotional attachment of a customer towards a brand is known as ‐ ?

<p><strong>(a) Brand loyalty</strong></p> <p><strong> (b) Brand awareness </strong></p> <p><strong>(c) Brand equity</strong></p> <p><strong> (d) Brand association</strong></p>

Marketing Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/17
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Yahya Bah
by Yahya Bah , Principal & Marketing Consultant , International Community

I definitely agree with Brand loyalty as the answers already given

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Brand Loyalty of course which make customer trust the brand and believe in it

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

The emotional attachment of a customer towards a brand is known as "Brand Loyalty"

Amir Ageeb
by Amir Ageeb , Content Senior Specialist , Elm Company

Loyality toward the brand.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

(a) Brand loyalty

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