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What is price skimming?

<p><strong>(a) Setting an initially – high price which falls as competitors enter the market.</strong></p> <p><strong>(b) Setting a high price which consumers perceive as indicating high quality.</strong></p> <p><strong>(c) Setting a low price to “Skim off” a large number of consumers.</strong></p>

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/10/17
padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

A) Setting an initially – high price which falls as competitors enter the market.

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers are satisfied, the firm lowers the price to attract another, more price-sensitive segment.

SREEDEVI SUNILKUMAR
par SREEDEVI SUNILKUMAR , Business finance officer , Emirates Airline

(a) Setting an initially – high price which falls as competitors enter the market.

Faraz Sultan
par Faraz Sultan , head of regional operations , BMSA GLOBAL

A

Sidvin Shetty
par Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

(a) Setting an initially – high price which falls as competitors enter the market.

Price skimming strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.

This scenario is best undertaken by 'Technology' related companies, whenever they bring certain trend, they usually keep 'High price' whe new competitor's starts emerging than the prices are shredded.  Example: Apple, Google Specs etc

Shahan Khan
par Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Its Absolutely "A".

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