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‐ is the strong feeling, desire or emotion that makes the buyer buy a product.

<p><strong>(a) Buying motive </strong></p> <p><strong>(b) Demand </strong></p> <p><strong>(c) Price </strong></p> <p><strong>(d) Quality.</strong></p>

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/10/17
Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

(a) Buying motive

padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

Buying Motive.

Emelita Santiago
par Emelita Santiago , Administration/Supervisor , Tony Rose.Com Computer Cafe

a.

Utilisateur supprimé
par Utilisateur supprimé

A very good question but I have to say a different view as per my experience as below:

Feeling and Emotion these facts do not include the answer given in the options by you. Feeling and Emotion are intense and relates to the heart or love of purchaser for example the products of Johnson & Johnson, the best example of marketing the emotions and feelings, in-fact I would say the masterpiece.

Rest Desire is controlled by all the four options you have given.

I would like to know your views too.

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