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<p><strong>(a) Brand licensing </strong></p> <p><strong>(b) Brand awareness</strong></p> <p><strong> (c) Brand equity </strong></p> <p><strong>(d) Positioning.</strong></p>
b
Brand Awareness.
I agree with the above answers
(b) Brand awareness
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
Agreed with All
It is known as 'Brand Awareness'.
It is for sure Brand awareness
