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In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ‐?‐.

<p><strong>(a) Physical evidence</strong></p> <p><strong> (b) Publicity </strong></p> <p><strong>(c)Packaging</strong></p> <p><strong> (d) All of the above.</strong></p>

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/10/18
LABIB KOOLI
par LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

The fourth traditional  marketing are Product, Price, Place and Promotion.

The three additional elements are : People, Process and Physical Evidence. 

Then my response would be A/Physical Evidence

 

Almutaz Bakry Sidahmed
par Almutaz Bakry Sidahmed , Internal Audit Manager , Banan real estate

(a) is the correct answer (physical evidence).

 

The4 traditional Ps are product, price, place, and promotion.

 

Sidvin Shetty
par Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

A) Physical Evidence

It is the important element in Service Marketing. As services are mostly Intangible thus largely customers tent to believe mostly on tangible cues to evaluate the product  to make the decision of buying it. Therefore, marketer's developed 'Physical Evidence" to replace the 'Physical Cue' in the service.

Physical Evidence is the "Material part of service".

Maryam Hashemi
par Maryam Hashemi , Event Cordinator , MahtaTalent Casting and Event Agency

d

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