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1.It should create and curate relevant and valuable content.
2.It should enable changing or enhancing the participant behaviour.
3.It should motivate a ongoing process.
4.a Self ownership of a platform/media.
5.It should enable an interaction with the customer but not with an intention to motivate or induce sales.
6. The activities of the participant should not be interrupted/diverted/influenced by other than the participants.
7. The ultimate goal is to aim at loyalty and self generated intuition for participating in the business.
