Points to create a successful content Marketing strategy?

1.It should create and curate relevant and valuable content.

2.It should enable changing or enhancing the participant behaviour.

3.It should motivate a ongoing process.

4.a Self ownership of a platform/media. 

5.It should enable an interaction with the customer but not with an intention to motivate or induce sales.

6. The activities of the participant should not be interrupted/diverted/influenced by other than the participants.

7. The ultimate goal is to aim at loyalty and self generated intuition for participating in the business.