Please explain the technique and strategy of "Non-price competition" ?

If you as a marketer are able to make your product stand out than competitor and sell it  without doing reduction in price highlighting features of the product that benefit the customer using customer focused selling skills.

Well simply, I personally like this type of marketing, basically its a free market system which is driven by the other perks on the products and services instead to open a price game or price war.

Non-pricing strategies occur when a company decides to distinguish its products from their competitor’s products, not by price but on the basis of other attributes such as design and materials or by its quality of service or speed of delivery. This takes all consideration of price out of the equation and concentrates on how the product is marketed and advertised to potential customers to convey the differentiators.

It is a strategy in which a company tries to distinguish it's product or service from the competition not on the basis of price, but on the basis of issues like:

- Features

- Attributes

- Quality of Service

- Extensive distribution

- Customer Service

- Warranty and/or Guarantee

 

Soft selling. Its the quality of the product that is being sold not the price. 

Non-Price competition is  a Marketing strategy, where the trader tries to differentiate his product from his competitors with out reducing the price.

I am late many professional already give complete answer.Many Thanks Sir For your invitation..I agree with all.

Non price competition refers to the rivalry between competitors to contest in other aspects rather than prices. In this sense, they lead the audiences' attention to the distinctive features of their products that differentiates the specific product from those similar products of competitors. Ways might be through branding such as Apple and Samsung smart phones, offering innovative features such as marketing next generation before the competitor does so. Here, Apple5s and Samsung Galaxy S4, later Samsung introduced Galaxy5S before Apple's Iphone6 so on and so forth. 

In a competitive market, various firms vie for the business of the same potential buyers. They often do so by cutting costs whenever they can, which allows them to pass the savings on to customers in the form of lower prices. However, trying to offer a lower price than a competitor is not the only way of competing. Other methods can prove even more effective for firms, though they can sometimes have downsides as well.If consumers must choose between two products of the same price but they can see that one is of a higher quality, they generally pick the product of higher quality. In this way, if a firm can figure out how to produce an item at a cost comparable to what its competitor charges but make it of higher quality, that firm may be able to steal the market from its competitor. However, a problem with this approach is that it may take some time for consumers to realize any difference in quality.In some cases, little possibility of quality differentiation exists between two products. For instance, in the United States, blue jeans have little actual quality variability from one producer to another. For this reason, a number of producers compete by manufacturing a perception of high quality with their brands. This allows some companies to charge higher prices for seemingly identical products because consumers see value in the brand itself.However, the long-term sustainability of such an approach may be difficult because, as such brand advantages arise through consumer trends, consumer trends may also lead to their demise. For instance, if consumers no longer see a clothing brand as fashionable, the manufacturer may not be able to continue charging high prices for its products.In some cases, firms may compete by changing the design of their products to make them more appealing without significantly changing production costs or quality levels. Such a strategy can prove effective at stealing business from competitors, but it can also backfire, because it can cause the company to alienate its existing consumers, who may be knowingly choosing the existing design over other products with different designs specifically because it appeals to their tastes.Not all consumers are the same. Markets consist of men and women from diverse age, ethnic and economic groups. Such groups tend to gravitate toward particular products as a bloc. For this reason, firms should not expect a single product to appeal to every consumer in a market. By offering a range of similar products geared toward different market sectors, firms can expand their market base. However, such product differentiation can result in significantly higher overhead costs for production.When two firms are competing with similar products, one may be able to enjoy more market share and a deeper level of penetration due to a more effective and aggressive sales structure. By engaging in direct sales, firms can appeal to prospective buyers who otherwise would not feel compelled to buy due to advertising or other kinds of marketing. Multilevel marketing is one way in which firms rapidly build their consumer base. However, by turning buyers into sellers as well, such schemes may require significantly higher prices.

I voted the best though responses that I found

Everything is permit to touch up customers commitement  but prises are exclused  

Thank you all