Exemplify with What is Paradigm Shift in Marketing?

Agreed to MR. Ibrahim

I believe that in2014 corporate management and board take action and set new requirements for marketing. This has already been the trend for some time, but I believe that in2014 a tornado hits marketing function in large-scale. I wish you could give your opinion on these. Please, if you disagree or notice that I missed something, comment below. Here they are: -From campaigns to systemic growth acceleration -From advertising to operations -From brand book to brand experience & corporate culture -From pre-planned year to realtime -From one way to collaborative & dialogue -From corporate led to customer led -From bought audiences to owned and earned channels -From guessing to proof driven continuous analytics, data and automation -From promise marketing to customer excellence -From online to mobile + -Personal Anological communications become premium experiences at the digital era of minimizing contact costs and diminishing traditional direct marketing -From selling to servicing – From outbound- to inbound marketing -From Solo unit to collaborative accelerator -From second rate corporate practice to management imperative

In fully agree Ibrahim Hussein Mayaleh

The best example, is that in the past, marketing concentrated on branding and how to make the market remember your company or your brand. This has been shifted to a more scientific approach and started to focus on the return of investment.