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Winning customer confidence is more important, sales follows.
winning a customer.
Both go hand-in-hand. If you are able to sell a product that mean you are able to win the customer.
By evidence winning the customer is the basis for selling products
You can only focus on selling a product if you are working in a gas station somewhere in the dessert where customers are on the move, they need you once but most probably you will never see them again.
I prefer to buy a customer than to sell a product. Customer means relationship that will often result in many sales and more customers.
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