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What a wonderful question, in fact in catches my attention. Quantitative is one of a million strategies of being a marketer. I can say that it maximizing the profit of a company or businesses, it may give you numeral information or data which you may use to study situations of your targets. It will lead you in a proper direction where to focus first. It may help also to improve the business and which one will click in the market. This is for me is very useful you will not just thinking, you will plan and forecast with basis and create a strategies as a solution and improvements.
In some delicate Cases and in some tough situations project should not go in loss. The only thing to analyse quantity not for Loss but for Profit..