How Google Adwords Ad Customizers works?

In my personal opinion, Ad Customizers is just a way of letting the software manage my Ads account. In other words, you still have to create text for every thing then upload it to the software then trust how it will pick up what's important and what's not.

Don't get me wrong, I trust Google..I make my living from Google :-) But sometimes, there must be a human pulling the strings.

Moreover, if you really want to know how works, please the below article:

http://searchengineland.com/google-adwords-ad-customizers-dynamic-keyword-insertion-steroids-204220

Ad Customizers

Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizers."

Ad customizers use information, organized in a spreadsheet, about a business’s product, prices, and promotional timing for campaigns, ad groups, or keywords in order to "generate extremely relevant and timely ads. This information is stored in a new "business data" section in AdWords, where it's accessed when needed.

You create your ad with customizers which are parameters that tell us what information from your spreadsheet you want inserted into your ads. AdWords will dynamically take the product information that is most relevant to what each customer is searching for and insert it into your ad text. This saves you time, and lets you deliver a powerful, customized ad experience to each of your customers, every time.

How It Works

The ad set up is extremely similar to other forms of dynamic parameter insertion. Rather than use a script or the API, these ads will pull parameters from a spreadsheet uploaded into the new business data section of AdWords.

The announcement gives a number of ways this new feature can be leveraged, including:

1.       Creating one ad with hundreds of variations. One example follows:

2.        

2. Showing real-time calls to action, as illustrated in the following example:

EX:

In its help files, AdWords gives more examples of how to use this feature, such as if you want to:

·         Target by keyword

·         Use customizers across campaigns or ad groups

·         Update your ad based on recurring events

·         Count down to a one-time event

Targeting Attributes:

Attribute

Function

Accepted values

Target keyword

The keyword that should trigger this row.

Keywords with match type punctuation formatting. (e.g. [flowers] for exact match). Match type formats

Target keyword text

The keyword that should trigger this row. This keyword has a match type specified in the "Target keyword match type" column.

Keywords without match type punctuation formatting.

Target keyword match type

The match type you want applied to the corresponding keyword in the "Target keyword text" column.

broad or phrase or exact

Target ad group

The ad group this row's data should be used for.

Existing ad group names

Target campaign

The campaign this row's data should be used for.

Existing campaign names