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The proposal must clearly indicate why it is good for the intended customer
The proposal must spell out a win win outcome not what is beneficial to the seller
The proposal must bring out the value of the product or service as seen by the customer
The proposal must stand out and indicate why it is better than the other offers
The proposal must spell out the benefits to the customer not just features of a product or service
The proposal must indicate how the product or service meets the customers customer needs
The proposal must indicate how upgrades are easily possible
The proposal must provide proof of value for customers money
The proposal must clearly show that it provides a solution to the customers problems
The proposal must include information on how you as the seller are with the customer through out the life cycle of the product or service and beyond
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