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Marketing management is the process of overseeing and planning new product development, advertising, promotions and sales. where as
marketing strategies is the method used by the marketing management to market a chosen item. For example, print campaigns, online marketing, television commercials, broadcasting spots and hosting events are all marketing strategies.
Marketing management is the management of a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value, whereas as Marketing strategy combines all of its marketing goals into one comprehensive plan
Although its a very huge matter to discuss and cannot be limited in the words but in short what I have understood in my13 years of career is that :
Marketing Management : Overall its a part of company management which looks the marketing and even sales too and responsible to revenue generation, and it DO NOT TAKE DIRECT INTERACTIONS WITH THE CONSUMER
Marketing Strategy : Its the action road map of the approaching towards the consumers ( ultimate consumers) which includes to influence the consumer and making him know for the products and services we provide. It is based on the different types of analysis which are used to analyze the market and its consumers.
We can also consider Marketing Management as DECISION FINALIZATION AUTHORITY and Marketing Strategy is the DECISION IMPLEMENTING process.
Marketing Management:
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. i.e‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’.
Marketing strategy:
1.Systematic futuristic thinking by management 2. Better co-ordination of company efforts. 3.Development of better performance standards for control 4.Sharpening of objectives and policies 5.Better prepare for sudden new developments 6.Managers have a vivid sense of participation
