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Stiff competition
Service quality
Reliability
Price variations and discounts
Promises and the challenges to meet the same.
Changing market tastes and preference
Legal and litigation problems
Challenges faced my marketers in Social media marketing are as follows:
1.Generating Awareness
2. Driving traffic
3. Effectively targeting
4. Generating Customers
5. Generating revenue
6. Keep up with marketing trends & Strategies
7. Increasing Return on Investment.
In general, social marketing is more difficult than conventional commercial marketing, requiring as much or more perseverance and greater ingenuity and imagination. For market analysis, social marketers have much more difficulty accumulating valid, reliable, and relevant marketing data.