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<p><strong>a) The Product </strong></p> <p><strong>b) The Company </strong></p> <p><strong>c) The Consumer </strong></p> <p><strong>d) All of these</strong></p>
Add all of the above to him multiple elements of the most important consumer
d) all the above
I like this quote :
Positioning starts with a product. A
piece of merchandise, a service, a
company, an institution, or even a
person.. But positioning is not what you
do to a product. Positioning is what you
do to the mind of the prospect. That is,
you position the product in the mind of
the prospect.” - Ries & Trout
All these are elements of product positioning. Positioning is defined as creating the value of the product in the minds of the customer.
