What are the best practices to chose keyword match type and how to reduce dependency on broad match type in Google Adwords?

Personally speaking I prefer to use a mixed technique. Exact match is brilliant for conversion, but you most surely don't want to loose all the people misspelling your keyword. This is particularly useful also if the sentence that you want to target is longer then3 words (as it's very plausible that people searching will use at least one different word or misspell one). 

So in the end would be to have a few, very carefully researched exact match keywords and phrases, and a few broad match keywords, in order to maximize your coverage. 

Dario

You will have to do a lot of keyword research to use phrase match,  little research to use exact match and broad match if you are open to spend more and or need more visibility. 

Hi Wasim,

I would suggest picking exact match type for AdWords. Please visit this link for more details http://www.wordstream.com/keyword-match-types#.

I'd suggest you go for Broad Modifier to do away with the possibilities of Broad Match but still leverage on the broad matches which are relevant. And if you talk about campaign my take is for mirrored campaign wherein I mirror (exact replica) of my kws in a broad+phrase campaign with an exact campaign. Make the exact matches negative in the B+P campaign and bid higher in the exact match campaign. It will get you the best CPC as well as better targeting