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With the huge increase of the VoIP applications over the mobile networks, and with the launch of4G and5G networks, I believe that best for coming phases is to some kind of RCS (Rich Communications Services) that can be home tailored as per operators needs and can be used over the IP of the operators network.
Conventional VAS i.e; SMS and IVR will loose their effectiveness. With the launch of 3G/4G we will see high data rates. Its about time focus is shifted to Content Based Services. OTT is another thing we can look into to provide new services to customers.
TV channels, films,
medical prescribtion if thee patient messaged the age , weight and diesease,live weather detailstraffic updates
Mobile Banking,health related applications,applications related to life style
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