What will be the consequences to the business (financial, reputation etc) if the project does not go ahead or fails to deliver the objectives?

By sure, project fail will make bad reputation to the company and lose in the financial side as well!

consequences to the business :

Poor financial management is patchy financial planning, chaotic bookkeeping, over investment (buying too much too early), and lacking any reserves. The latter could see your business flounder as soon as you need to make an unexpected outlay or you have a quiet period. The consequences of poor financial management for your business are clear: you may struggle to pay your bills, get into debt, and eventually be forced to shut your business down.

If your business is struggling financially, try these tips:

• Follow our steps to securing investment or making a successful loan application
• Make sure your books are in order and you know your tax responsibilities
• Consider invoice financing to solve cashflow issues
• Understand the business expenses you can claim back from HMRC
• Build a cash reserve so that you can cope with unexpected issues

Thanks for the invitation. I agree with the given answers.

Business will loose  reputation and finance,there is no dought