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Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Both are equally effective depending on the type of consumer you are looking forward to cater...
By SEO one can reach to such audience only who are exposed to internet but to the rest hand - in brochure is an excellent option.
I believe Hand in brochure the % of reaching the bang on TG is more than a SEO activity....
