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you can leverage YouTube in order to promote your brand and increase engagement by introducing an online channel of your brand over youtube. You can use it as medium for marketing and advertising with the help of ad words and by posting promotional stuff of your brand consistently.
I believe a great explanation by Mr. Padmakumar Pathiyil. and support the answer.
Understand that you tube is2nd most visited site after Google . Hence you can be rest assured that you are in the right place to promote your product or services. " SEEING IS BELIEVING" keep this is mind and work on.
Some of the ways to promote and to increase engagement : "
1.Create a Story of your product
2. Create a video based on the story
3. Create a Branded channel through which you need to upload the video in order to build trust.
4. Developing regular, consistent content and posting
5.Use Analytics to understand the traffic flow.
6. Use Annotations to keep and engage your audience.
7. Advertise with Ad words.
8. Promote it, tweet it, face book it, blog about it, share it on social media.
9.embed the video within your email.
