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Selling yourself and your product or service is a fundamental part of your business success.
The trick to selling yourself is to do it without sounding like you’re doing it. Everything you do to sell yourself has to focus on what your customers need, want and value.
When customers buy from you, what are they really buying? It's not just your product or service. In essence, what they're actually buying is you and if they don't like you, they won't feel compelled to buy from you.
Just being yourself and feeling comfortable in your own skin is not always as easy as it sounds. But in the end, that's what customers really buy and that's what you should always be selling.
If you know yourself well that means you know what you are and what is your strength and weakness.If you have the acumen in sales and the necessary selling skills then you will know how to go about it.
If you wonna sell any product with success, you have to know the product very well and believe in it. Also selling your self (I prefer to say promote yourself) you should know yourself very well and in yourself completely.
Because we have faith in it…We assure about our product.
Customer never purchase the same because he needs , They purchase on our words.
Every sales representative should be well aware of his company’s products & services and should present his proposition in the best possible way.
FACT REMAINS
Once you attach your personality to a proposition, people start reacting to the personality and stop reacting to the proposition.
In my opinion, selling yourself can sometimes be a bad idea…..because very often, you and I are lousy products.
Our challenge, whether we are salespeople or managers or entrepreneurs is to make others see the advantage to themselves in responding to our proposal. Understanding our subject’s personalities is vital. Let them shine. Our own personalities are subordinate.
Few more points to consider are
1. You cannot always keep the same sales representative selling to a customer. Dangerous idea.
2. Average rejection rate for an average industry is1:10. Are we saying that prospects are rejecting sales representative’s personality9 times out of10.
3. Sometimes you will find that prospects are more comfortable and receptive around people whose styles are local. That can be taken care of by getting a suitable representative for the approach.
The key however is knowing your customer, not just marching in and offering an objectively attractive deal with a captivating personality.
Selling a product depends on your knowledge and confidence in what you are portraying to a customer. Your technique, strategy and approach is what makes you a unique sales rep.
whether it is you or any other product, you need to have the knowledge of the product along with other necessary knowledge and skills to sell.
