Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

Are the Brand Strategies same for B2C & B2B marketing?

user-image
Question ajoutée par padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date de publication: 2014/11/05
Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

They would not be the same as the customer base would be different. In B2b selling u have to be thorough with product knowledge as the purchaser would be an expert in the field.  There is no place for false ads like buy1 and get1 free as the other person know well that the co will charge for2 products. As the payment amount would be large theamount of credit or discount offered would decide which side the deal goes.

More Questions Like This