Thank you for inviting me to answer the question Nasser.
Since the lead is already qualified- you have established the point that your products/services are of interest to them, and there is scope to do business. At the meeting, you would first need to discover more about the company- gather all the information you can. Then, introduce your products/services as a solution/benefit to them. Handle any objections that may arise, and close the meeting with a commitment from them.
In short, at the end of the meeting- you must (a) Have complete knowledge about the company (b) Establish that doing business is mutually rewarding (c) Get a commitment in terms of timeline (d) Agree on the next steps and (e) Always have a follow up action whether an email, phone call or a meeting.
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Amr Ghanem , Sales Manager , PROART Consulting
1- Introduce my company . 2- what we can do and our reference list . 2- Get an overall sense of buyer's business 4- Collaborate to understand buyer's needs (most of meeting)