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Sub-dividing of market into homogeneous sub-sections of customers is known as ?

<p><strong>a) Target marketing</strong><strong>b) Market segmentation</strong><strong>c) Product differentiation</strong><strong>d) None of these</strong></p>

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/11/10
padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

b) Market Segmentation

IDRIS BELLO
par IDRIS BELLO , WAREHOUSE OFFICER , AES NIGERIA BARGE OPERATIONS LIMITED

B.MARKET SEGMENTATION

Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Market Segmentation. And based on it, target marketing and positioning is done later on.

Santosh Kumar Jangid Santosh
par Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

Already Answered....

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is market segmentation (B)

Shahan Khan
par Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Market Segmentation it is. and i would like to define Market segmentation briefly, it is one of the marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.

Muhammad Yousaf
par Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

Of Course Market Segmentation.  We divide the Market in segments based on their common needs and wants and  their socioeconomic back grounds

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

The choice of Answer is : b) Market segmentation

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