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Some "pain points" derive the business for you.
Here are some other examples:
>>>> Some restaurants solve the problem of getting food cheaply, or fast.Some solve the problem of where people can go out together to celebrate an occasion with a good meal.Which one is likely to be at an airport?Do all restaurants have the same mission?Does the high-end restaurant solve a problem as much as it fills a need and supplies a want?
>>>> A resume writer solves a specific problem for specific people.
>>>> A pickup truck solves one set of problems for one set of people, and a sports car solves another set of problems for a different set of people.The pickup truck does not have to take corners fast, and the sports car does not have to carry a lot of cargo.
>>>>>>Does anybody really need an extremely expensive automobile that carries only two people and goes three times faster than the law allows? No, but some people want that, and businesses that supply it do very well
“Pain point” is the business term for emotion, and emotion is a term that leads to business conversions. Whether you're dealing with a B2B or B2C marketing style, the truth is that everyone involved is a human being.