What is brand management all about?

To Sustain the Present Market Share and Increase the list of Brand Loyalist

explain three key skills thst are required for sound management?

Analysis and planning of a product to penetrate in the market for valuable growth and profit.

About managing your brand. 

In a nut shell, brand managment is the art of creating an image of the brand in the consumer's subconscious.
It is a long term proccess that it being achieved throught all the marketing activities.
Like making the consumer feels how luxurious your product/service is, or how cool, or manly or whatever.
For example, Mercedes, look at their advertisings, and see how they are showing you how luxurious their brand is and how the owner of their product looks and acts like, to make you dream to be that guy in the ad, and whenever you thinks of a luxurious car, the first thing crosses your mind will be Mercedes.

brand management is about making your brand a householdbrand name  that is in demand and need .and satisfies customers needs and ego.

 A short replay form my side, a brand is an image, a value, satisfaction, utility which a user enjoy and brand management is all about achieving those objectives and this is not an easy job . Business earns and loss due to their brand and their management. I treat myself as brand and I always carry an attitude, various services and presence for my colleagues so that next time they recall me and for this I have to manage myself.

 

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
Developing a good relationship with target publics is essential for brand management.
Tangible elements of brand management include the product itself; look, price, the packaging, etc.
The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand.
A brand manager would oversee all of these things.