What do you do when your product isn’t working? Accept failure and shut down or hang in there to prove your point?

ONE VERY GOOD QUOTE ====  IT IS VERY EASY TO OPEN A SHOP BUT IT IS VERY DIFFICULT TO KEEP IT OPEN ...................................   BETTER TO CHECK YOUR PRODUCT SELECTION , MARKET COMPETITION , PRICE AND WORK PLAN ................. CHECK YOUR TEAM WORK & STRATEGY ,,, HAVE SOME CHANGES ACCORDINGLY AND THEN MOVE ON.................. RELAUNCH IT , NO PROBLEM MANY PRODUCTS WERE A BIG FAILURE AND ON SECOND ATTEMPT THEY ARE NOW BIG SUCCESS ............. GOOD LUCK SIR

Research why product is failing...is it pricing, quality, features, better competing brand and take measures to improve....market research is critical here

We may can talk very long on this topic but in short you have to find out the failure of your product and there are many ways to measure the failure of your product like as ,

 1.  Quality

 2. Quantity in packing

 3. Delivery on time

 4. Availability of your product in market

 5. Missing of Advertisement

 6. Benefit's for retailer's and wholesaler's

 7. Efficient and trained supply employee's you can say salesmen's

Etc   

Find out why? why? why? why? why?why? (6 times why) This is how some companies do the root cause analysis. if you are able to find out the reason then correct it and continue.