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What is guerrilla usability testing?

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2014/11/18
Uthman Alghamdi
par Uthman Alghamdi , مستشار متطوع , United Nations

Guerrilla usability testing presented itself as an easy-to-perform technique for refining the user experience. It helped us validate (and invalidate) critical assumptions at cheap cost and with rapid speed.

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

Guerrilla usability testing is a rapid, low-cost method of quickly capturing user feedback that involves a User Experience (UX) consultant asking questions about specific areas of a site or application. Using portable kit, desktop, mobile and tablet usability testing can be conducted anywhere, from libraries to cafes; enabling insights to be gathered ‘out in the wild’ alongside screen activity, audio recordings, and finger gestures which can then be analysed and summarised.

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