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Niche markets are product centric. The sole theme of 'niche' is extremely focused.
You will find a niche market only when you provide a niche product/service/brand affinity.
If by 'niche' you are referring to high profits - thats just demand supply ratio. Provide niche product to targeted segment where there arent many alternatives and reap high profits. Niche products have a small customer base.
