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‐ ‐ ‐ referred to as zero segmentation.? (a) Mass marketing (b) Niche marketing (c) Differentiated marketing (d)Market targeting.

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/11/25
Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is (A) Mass marketing

 

Safeer Ahmad
par Safeer Ahmad , Senior Surveyor , Al-Dhahry International Group of trading & Contracting.

A

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

I CAN,T UNDERSTAND IT MR. KRISHNA........... AM OLD TIMES GRADUATE , MAY BE A GENERATION GAP ?  ................... ANY WAY WHAT I KNOW ABOUT ZERO IS THAT ANY THING COMES NEAR ZERO BECOMES A BIG ZERO,,,,,,,,,,,, THERE IS NO BIG OR SMALL ZERO,,, IT IS ALWAYS ZERO,,,,, WITH ZERO , WE ARE ZERO ................  ZERO IS NOTHING BUT EVERY THING REVOLVES AROUND ZERO........... I THINK THAT IS ENOUGH FOR THE DAY................ HAVE SOME TIME FUN AND SMILE,,,, LOLZ 

Santosh Kumar Jangid Santosh
par Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

(Zero)It's about why & how ...So I think ....Given All.

padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

I am not sure but i think it is Mass Marketing.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

It should be MASS MARKETING  as this approach considers all people as a bunch

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

In mass marketing  there is no segmentaion.

  • You penetrate the whole market at a time.
  • You try to target all the segments
  • There is no nitch untouched.
  • Yes this is an old concept.
  • A company with a strategy to first select its segment market and then concentrate its efforts on that segment.
  • Mass market is only practiced inproducts that has acceptance accross classes like electricity, watrer suple , basic telephone/.
  • A Govt utility co like electricity supply co can go for mass marketing.

Shahan Khan
par Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Its Mass marketing according to the book of Mr.Philip Kotler (Principles of Marketing) 

 

Utilisateur supprimé
par Utilisateur supprimé

(a) Mass marketing

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