What are the advantages of VAS?

In simple words, any mobile operator cannot depend (especially nowadays) only on the voice revenue, so must have Value Added Services, as previous gents mentioned, that those services will add more cost to the MON (Mobile Operator Network), but in the same time they increase the revenue of the operator.

Advantage of VAS to customers:  Subscribers get alternative means to convey or connect with other party , fall into VAS category. Plain vanila old voice with standard Ring back tone is Non -VAS service. Everything besides voice falls into VAS category. Be it , SMS, GPRS, PRBT etc. Some of these VAS means are cost effective and effort effective compared to traditional voice services.

Advantage of VAS to Operators: Operator has high capital Voice network ready. They put additional capital and they can launch new services called VAS. For example, in order to launch SMS VAS service, Operators just need to put SMSC servers and they have additional revenue of stream. Same applies to other VAS services like PRBT.

Let me knwo, if you need further details...

 

A value-added service (VAS) is a popular telecommunications/IT industry, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU/ ROI (revenue of income).
orF mobile phones, while technologies like SMS, MMS and data access were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has beginning to exclude those services VAS Services are PRBT (personal ring back tone) when A caller to called to B party, A party listens the songs, this service normally a subscription base either daily or monthly, where the operator gets revenue against the same by charging subscriber daily or monthly There are many many VAS services has been introduced in the industry, Hope you understand

The value-added service (VAS) are specially became the new services of the mobile operator in the world.
Actually, the best mobile operator is the one who can present more and new value-added service and be different.
Working in the department of The value-added service (VAS) allows to know the future trends with this technology.