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Which of the social media platforms is best for reaching out to your target market and why do you think so?

<p>The new media offers organisations the fastest means of communicating with its audience, therefore it has become am effective tool in crisis management, business promotion as well as creating an emotional bond between an organisation and its target audience.</p>

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Question added by Evelyn Eru , Head, Corporate Communications , Exact Petroleum Group Limited
Date Posted: 2014/11/28
Dragana  Milutinovic
by Dragana Milutinovic , Regional Director of Sales and Marketing , Media International Group

Facebook is the largest social network in the world. It helps u to benefit in every way,either,as an individua or for bussines. Its good for online sales,mobile apps,fun,advertising,bussineses(especialy photographers, e-commerse retail,travel agencies).  LinkedIn -FOR B2B advertisers – the world’s largest professional social network – offers valuable opportunities to get their message in front of the right people. Its really worth considering for advertisers who know exactly what type of professional they want to reach.

Google,of course,You tube,Twitter..

MALIIK SOHAIL ABBAS
by MALIIK SOHAIL ABBAS , ACCOUNTS MANAGER , AL RAWDAH GREEN SWEET WATER

FACE BOOK , TV CHANNELS AND DOOR TO DOOR MARKETING ,BCOZ BEST MARKETING PLACEMENTS AS WELL

Yessaad Mohamed El Amine Amine
by Yessaad Mohamed El Amine Amine , Communication Digital Manager at Algérie Télécom , Algérie Télécom

It depend to your activity sector and your geographique target if you are on Middle East region you must focus on Twitter and facebook and also Instagram, because the numbers shows that the3 socials media are very used on this region, but if your market place is on North Africa, the best social media is facebook, for Twitter you create an account just for observe if your competitors are over there and no need Instagram because it is no used

 

Abid  Patel
by Abid Patel , Manager- Sales and Support , ZAYANI COMPUTER SYSTEMS

The one which you are familiar with is the best  for you. Not only because you that your target audience is present on that medium but also since you are awareness of strategies and tactics available with the features for the particular channel. If you are already active on the particular channel, you may have a persona which will appeal to the audience and you know what works and what doesn't. It is a starting point. Social medium requires a lot of time and patience apart from quick responses whenever needed so its best not to spread yourself too thin by having a presence on all the medium.

Andrew Alff
by Andrew Alff , Consulting geologist , Alliance Petroleum Interests

In my own opinion i would say X

Muhammad Abdul Basit Muhammad Aslam
by Muhammad Abdul Basit Muhammad Aslam , executive sales , brothers gas

well i think that it depends upon that what your target market is... after that u will easily reach to your targeted area by using any resourse available on time.

Saima Sharif
by Saima Sharif , Marketing Manager , Petromin corporation

It depends entirely on your business. In case of B2B, Linkedin is going to be most effective, Facebook will act as an awareness platform (if you're careful in selecting audience esp custom audience), YouTube can be used for customer testimonicals, general product videos, achievements etc, Twitter can be used to create conversations if you're careful in targeting your potential groups, hastags etc. Whereas instagram come at the bottom & won't be able to provide required ROI. 

 

In case of B2C, you can use all social media platforms to reach your audience but it would be better to focus more on Facebook, Twitter, Instagram, Youtube, etc instead of Linkedin (as it's a professional network). 

 

 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Facebook. It has a global range coverage & almost everyone can access it. Even people without "expensive smartphones" can access it now because mobile phone developers are now producing phones with facebook inclusive. In terms of publicity, facebook provides a better plaftorm to share & access information of all kinds for instance; updates, posts, uploads- vidoe & audio, sharing, invitations etc.

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