Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
marketing intelligence
Primarily external data collected and analyzed by a business about markets that it anticipates participating in with the intention of using it in making decisions. Marketing intelligence can be used to assess market entry opportunities and to formulate market development plans and penetration strategies
True it represents all the data and information collected about the market but not limited to competition only it includes all relevant market info. such as gov. new regulations / rules/ suppliers brand acquisitions and even clients activities relevant to their business in terms of expansion and reverse , financial crises. So it is generally speaking market collective data.
Essential information of your competitors so one can devise his/her strategy and keep ahead.
