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What is "Augmented Product"?

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Question ajoutée par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date de publication: 2014/12/01
zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

VERY GOOD & COMPREHENSIVE ANSWER BY YOUNG MAN, MR. ADEEL ................ MUCH APPRECIATED ,,,,,, WHAT ELSE I CAN ADD ????

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car’s manufacturer and any after-sales service. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. The features of augmented products can be converted in to benefits for individuals.

Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

An augmented product is a product with additional features and services that set it aside from similar competitors. Companies augment their products to increase revenues, and may create additional streams of revenue in the process, depending on the types of products and services they offer.

Costs to create an augmented product can vary. Often, small, cost-effective measures can add significantly to the retail price, which makes it a good deal for the producer, though not necessarily so good for the consumer. Some augmented product packages rely on the fact that few consumers will take advantage of the extra feature. 

padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

A commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value. 

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

augmented product

A core product to which additional products and services may be added to generate multiple revenue streams. For example, an accounting software program that starts with a general ledger to which various modules such as budgeting, inventory control, payroll (as well as training aids such as books, newsletters, seminars, and videos) may be added. See also agile product.

LABIB KOOLI
par LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Thanks Krishna !

Standing out from the common products by adding non physical values on the products, 

such us warranty and after sale services.

 

Muhammad  Sultan
par Muhammad Sultan , Police Officer , Punjab Police (Dolphin Squad Lahore)

Agree with senior's

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