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Shobha Jaison , Senior Manager- Human Development , Bayt.com
Interesting question! Thank you Zohaib!
I'll try my best to give you a one line answer for both questions together.
A tough position warrantees extra preparation from the recruiter, i.e. thoroughly understanding the skills and attributes required for the position, challenges involved in the job and then a clear process to screen and test the candidate accordingly; once a great candidate is identified, the recruiter can get the candidate to come for an interview by leaving a strong and positive ‘first’ impression on the candidate.