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If your company has not achieved its target it does not mean it is in the red. The market takes time to respond and also a target that is set can have many different approaches and the single standard approach that was initially planned out. Therefore, there is enough time for a company to amend its strategies to match up the ever changing dynamic markets to meet its targets and earn its revenues.Hence, its not necessary that a firm would be "in the red" if it faces such a situation.
Not yet, possibly it's off season, behind schedule in new product or a project.
3 consecutive months minimum to judge.
