What are the essential characteristics of retailing?

Thanks Vinod ! 

The followings are some of the essential characteristics of a retailer:

• He is regarded as the last link in the chain of distribution.
• He purchases goods in large quantities from the wholesaler and sell in small quantity to the consumer.
• He deals in general products or a variety of merchandise.
• He develops personal contact with the consumer.
• He aims at providing maximum satisfaction to the consumer.
• He has a limited sphere in the market.

What are the essential characteristics of retailing?

a.Direct interaction with customers: The retailer acts as the final link between the organisation and its customer. The retailer knows his customer better than anyone. He even suggests the customer what to purchase and allows him credit facilities to encourage frequent buying behaviour in the customer.

b.Small purchases: The customer purchases goods in small lots from the retail stores. So there are frequent visits to the retail store by the customer.

c.Instrument of marketing communication: via which information about the product is disseminated to the needy customers.

1. Interaction with the end consumers

2. Customer service plays a vital role

3. With more outlets retail marketing creates visibility

4. Location and layout plays a vital role.

5. Creates employment opportunities to all age groups, gender , irrespective of qualification and religion. Generates job opportunities in flexi timings.

6. Retail marketing creates a place, time and possession utility for a product.

Price ranges from Lower extreme to Higher Extreme.

The Final destiny of a product where the prospects of your business determined and taking new shapes and dimensions.

The impact of the price is comparatively nullified as a matter of and the level customer satisfaction.

Well accepted products add value to your business and for its reputation.

Agree with all given answers.