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What are the advantages of online advertising over traditional advertising?

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2014/12/04
Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to you.......  Mr. VJ

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

Internet advertising is huge

With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has a lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.

 

Anthony D'mello
par Anthony D'mello , Warehouse Manager - Operations Supply Chain , Almarai Company - Western Bakery

Agree with the comprehensive answer provided by Mr. Jetley.

With the coverage the internet has today, it is the best mode of advertising.  The best advantage is that it can be replayed n number of times unlike TV or radio, and people do not usually read the newspaper twice.

Utilisateur supprimé
par Utilisateur supprimé

In our world today, everything is on the run. Everybody owns a smart phone but not everybody reads a newspaper or watches TV or even listens to radio stations. So the percentage of potential clients more is online. We notice everyday millions of ads on websites, social media and for much lower cost than that on TV or in newspaper.

 

In Lebanon any company can broadcast an ad online for about100,000 people for only300 dollars. While in newspaper or TV it is much much higher.

Divyesh Patel
par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

  1. Less expensive

  2. Real-Time Results

  3. Wider geographical reach

  4. Easy result measurement

  5. More targeted audiences

 

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Agree with the well explained answer by Mr. Viinod Jetley.

Mohd Asif Ansari
par Mohd Asif Ansari , HR Administrator , Al Nasseej Al Arabi Factory Co. Ltd.

already well explained by colleagues.

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Good6 advantages.

Good question and answer by Mr. Jetley.

LABIB KOOLI
par LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

The two out most advantages are : Less cost + Global reaching 

Agree with you all !

 

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