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What steps can be taken to organize a marketing team?

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2014/12/05
Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

a. Set the objectives: why the team is being formed? How much revenues need to be generated? Determining the sales target.

b.Defining team structure and their roles: what should be the role of each member? What structure should be followed to determine the objectives?

c.Checking the skills and capabilities of the team members , if they fit into their roles or not and if any extra training or coaching is required or not for the team.

d.Implementation: communicating the objectives to all the team members and seeing to it that the necessary action is being taken for arriving at those objectives.

Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed with Mr. Vinod.

Although marketing needs vary from business to business, there are some essential positions you need for a successful team. Whatever positions you decide to hire, make sure they are positions that contribute the most to revenue-generating activities for your business.

Remember, great people lead to great marketing !!

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

I strongly agree with the four points mentioned by Mr. Jetley, from set the objectives to implementations.

Saiful Islam Hiron
par Saiful Islam Hiron , Site HR Manager , Handicap International

1. Meeting.

2. Set sales KPI.

3. Implement plan.

4. Follow-up & monitoring

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Team structuring as per the sales plan, clearly defining duties and responsibilities on the basis of the merits of the team members for their skills and capabilities. Review of the capabilities from time to time Target setting and objective focused. Manage and implement the clearly defined plans.

FITAH MOHAMED
par FITAH MOHAMED , Financial Manager , FUEL AND ENERGY CO for transportion petroleum materials

AGREE WITH MR VINOD ANSWER  

Mohd Asif Ansari
par Mohd Asif Ansari , HR Administrator , Al Nasseej Al Arabi Factory Co. Ltd.

agree with the previous answers.

Bhojraj      Dahal
par Bhojraj Dahal , supply chain coordinator , L’Oréal

agreed with Mr. saifulislam-hiron. perfect answer. 

LABIB KOOLI
par LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Thanks Vinod !

Set the strategy and the policy of the Marketing Department

Define and communicate job descriptions for each member 

Define and communicate objectives for each member

Meet, motivate , supervise from time to time 

Evaluate and assess member's performances 

Define eventual gaps with the set targets and define emprovement opportunities

Communicate the new detailed direction 

Implement........

 

 

Basit Ali
par Basit Ali , Director of Engineering , Laverda Suites & Villas / Blue Bay Resorts

1: Determine what you want to achieve

 

2: Make your goals SMART

 

3: Break your goals down to Minimum, Target and Outrageous

 

4: Decide when to review your goals

Muhammad Zeeshan Hyder
par Muhammad Zeeshan Hyder , Chief Accountant , SAED Group International (Al Dabbagh Group)

agree with the answers of all my freinds in short

What, who, how and why to do.......

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