What are the most important steps to transfer your offline advertisements to online?

it's mean you will kick the printed channels out ?

1. Conversion Tracking Offline
2. Set up conversion tracking
3. Importing AdWords conversions from the web
4. Tools for advertisers with multiple or large accounts
5. Make changes using bundled imports
6. About AdWords Editor - AdWords Help
7. Add, edit or remove keywords - AdWords Help
8. Create a stream for your dynamic display ads
9. About the estimated number of conversions

In today's digital era, transferring offline advertisement to online could be done easily by providing the ad URL or by hiring a channel agent to redirect the users. However, the point to be noted is the audience that the ad is targeting. Offline ads could target a different set of audience compared to online ads. So it is up to the company to decide on the target audience.