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Make a logo and a trade mark slogan (or tag line)
Market online and in print media etc.
Offer Combo deals and discount coupons (e..g, buy1 get1 free)
Offer membership incentives
Build customer database to send future promotions
Focus on teenagers & kids
Make give-away toys and souvenirs.
Analysis of competitors will surely help you in starting a new pizza restaurant, just add an extra unique factor for attracting customers because of different taste.
I may go with the answers Given by Mr. Alamgeer Hussain Hashmi and Mr. Nasir Hussain.
Choose an Urban location among many restaurants with sufficient parking space. Arrange Delivery boys as much as possible for the Quick service with all its freshness. Have prompt communication network with adequate response infrastructure. Make only quality products and always provide a chance to communicate anytime. Good attractive signboards at many points to cover up noticing all target groups.
There could be many mantra's for marketing a new Pizza restaurant these will be offered by many if you really yourself scratch your head you could yourself come up with one which will work ,it works only on basic that is S W O T Analysis see the strengths,weakness opportunity and threats to your product and tailor your marketing as per the need.
Best study case is to study how the former VP of Dominions Pizza did by leaving them and starting a more successful Papa Johns Pizza.
Are you still looking for answers? Pizza shop marketing depends upon what country you are in, and the demographics of your target market. So far I like Nasir Hussain's answer. The best way to do a pizza business to get your own feet wet. Means, work on a pizza shop, and learn the business; how your competition operates. Alternatively, hire an experienced manager to run your business.
Generate positive image of your business in the community.
Don't do mass media advertising, unless you have a lot of money to burn. If you happen to be in USA, advertise in Penny Saver magazine. It is cheaper, and target to your location. People do use it to clip the money saving coupons.
Get large quantity menus printed in full color and on coated glossy paper (preferably on70-80 gm). Hire local boys to distribute those flyers on every weekend in every single home and business in your immediate market.
Participate in local fundraising drives.
Offer promotional programs for your local places of worship and schools.
Include "loss-leaders" in your saving coupons.
Buy magnetic signs enough for each delivery vehicle.
Buy refrigerator door magnets with your store information and distribute randomly in your neighborhood.
Buy a laminated calendar with magnetic strips on back and your menu/savings coupons printed on the back. Calendar will go on refrigerator or steel filing cabinet.
Never let the phone ring for more than THREE times. You'll never know where did your customers go.
Introduce "mobile messaging" system for office workers to order their food while they drive.
Hope these strategies will work.
Good Luck and Happy Pizza Selling!
Pizza Restaurants are very common.. and they need very common ideas bcz the taste itself works as a marketer in pizza business. So if we are much satisfied with your quality then in starting you should start some coupon scheme and door to door membership within a low range & free delivery offers. these kind of things can attract people to your restaurant. Never try to follow your competitors, just read them and try to find out market gaps.
