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Invest in Customer Relationship.There are many ways to achieve that, but usually the traditional extra steps of maintaining him up to date to all your available products, and keeping an open channel of communication are the most important.By keeping an open channel, you will understand his needs and sometimes predict some before the client himself comes to the conclusion, providing you with the very peculiar situation of offering a service the client doesn't even know he needs yet. Those little steps will help bringing your relation from a simple contract to that of partners, in which case contracts are constantly being renewed and improved bilaterally.
