What is the best process to build a successful direct response campaign that Geo-Targeting Kuwait?

<ul><li>i would choose to spend more on mobile ads:</li> <li>make a landing page with mobile friendly and include short messages with a clear phone number.</li> <li>focus only on my target audience (Gender - Age - interest)</li> <li>should use a call to action into my ads.</li> <li>target the higher income people from my target audience.</li> <li>focus on the selling points and unique services for my client.</li> <li>choose conversion optimizer into my Google campaign.</li> <li>spend less on facebook and increase my text ads more than display ads over Google ads.</li> <li>after checking the performance over Google display ads, i remove the websites with low performance and push those with high performance.</li> <li>i will launch some paid posts over (instagram, SMS, whats app). </li> </ul>