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How to reference a web page perfectly?
The following recommendations will help you achieve optimal SEO SEO of your page according to the keywords you have targeted. The techniques presented are often justified by several advanced studies on the subject and innumerable tests in order to reach the shared conclusions. Some points are justified by general presentiments based on the experience of professionals in the field.
Title: The most important element on your page, the Title tag should preferably contain the keyword or key phrase in the first words of the tag
Meta Description: Although this meta is not used as such for a better ranking in the majority of search engines, the meta description of a page is an important place in which you should use your keyword since this one will be bolded when it appears in the search results.
Meta Keywords: Yahoo! is the only search engine that records and uses meta keywords to find your page, but not to improve its ranking.
Meta Robots: Although the tag is not necessary, you should make sure that it does NOT contain any instructions that could negate the indexing of your page by search engines (noindex, nofollow).
Rel = "Canonical": The bigger and more complex your site, the more it is suggested to use the canonical tag to prevent the duplication of the contents of your pages. This can happen when your page has different characters in its URL (often the case for an online commerce site). The use of rel = "canonical" will avoid the duplication problem that dilutes the weight of your pages as well as their SEO juice.
Other Meta Tags: Meta tags such as those offered by the DCMI or the FGDC seem to be in order, but currently do not provide any benefit for SEO in the majority of search engines and only add complexity and time unnecessary loading to your site.
Length - Shorter URLs tend to perform better in search results and are also more likely to be copied / pasted, shared, and more likely to receive a link from other websites.
Locating Keywords - The closer your keywords are to your domain name, the better. Indeed, "site.com/motclé" will perform better than "site.com/dossier/sousdossier/motclé" and is definitely more recommended for referencing a web page (although it is not a question of very influential factor in SEO performance).
Subdomains v.s. Pages - Despite the slight advantage that using subdomains with keywords can bring you versus the use of subfolders or pages, the search engine algorithm further favors the use of subfolders / pages rather than the use of subdomains.
Word Separators - Using dashes to separate keywords is always the best way to use your URL. Despite the promise that "underscores" should be equally effective, inconsistency with other methods makes use of the dash a more informed choice. N.B. This is not true for your domain name. Using dashes inside it is almost never recommended (eg "yourwebsite.com" is definitely a better choice than "your-website.com").
Elements in the <Body> of your page
Number of repetition of keywords - It is impossible to accurately indicate the number of times would be optimal to use your keywords within your page, but this simple rule has long served as the team SEOmoz " 2-3x on shorter pages, 4-6x on longer pages and never more than once it makes sense inside your content for your readers. "
Density - While it is true that over the use of an expression referred can potentially improve the ranking of the latter, there is no doubt that keyword density (a percentage of the total content) No has never been a formula by which this relevance has been measured.
Using keyword variances - Long suspected to influence the results in the search engines (although this technique has never studied in every detail to convince several SEO specialists), the theory that the variance of keywords in your Content can help for SEO is worth a little lingering. The SEOmoz team recommends using at least one or two variations of terms as well as separating words from your targeted phrases (example shown in the 1st image of this article).
Header H1 - The SEO community has long suspected that the H1 tag was very important in the SEO of web pages. Several recent studies show however that the H1 title tag has a low correlation with the results of high rankings in search engines (in fact, almost no link). Although this is a fairly convincing element, the correlation factor is not necessarily irrefutable proof.
h2 / h3 / h4 and other titles - Even less important than your H1, experts recommend using them only if benefiting your readers. These tags do not seem to be a factor that influences returns.
Alt attribute of an image - Surprisingly, the use of the Alt attribute of an image has shown a great correlation with the high results in search engines. This is why its use is highly recommended in an image, a photo and an illustration in which you can insert the keywords for which you want a better positioning.
File name of your image - Since image search can bring you lots of visitors to your website and the name of your image file seems to be an important factor for its positioning in Google Images, the use of your keywords in the name of your file is suggested.
Bold (<b> / <strong>) - The use of bold / strong seems to provide a very slight advantage over the SEO weight of a page. That's why its use is recommended for at least one targeted expression within your content.
Italic (<i> / <em>) - Surprisingly, putting a keyword in italics seems to provide a slightly better benefit than using bold.
Internal Links with Anchors - No tests have yet shown that anchor links are counted by search engines.
Internal links and location in the site architecture
Click Depth - Our general recommendation is that the more competition there is for the keyword phrase you are targeting, the higher your page must be in your content architecture (and thus, take as few clicks as possible to from your home page to your important page).
Number and percentage of internal links - Pages that receive more links tend to perform better. For pages targeting competitive terms, linking within your pages to these pages can improve their SEO.
Links in the content v.s. links in your navigation - Google and other search engines are increasingly trying to recognize the location of your links in your pages. Thus, using links such as on the Wikipedia site (within your text content) rather than in your navigation could indeed bring benefits for SEO. Remember, however, that Google only has the first link that it "sees" in the HTML code to a specific page.
Sidebar and footer (footer) - Many recent experiments suggest that Google would definitely give less weight to the links placed in your footer (footer) and even less in your sidebar. Therefore, if you use a navigation that is permanently visible on your website, it is preferable that it appears (in the programming) at the top of your content.
There is no single recommended key word density for SEO, it depends on the market you are in, geographical location you are working in and your target market.
There is, of course, a FORMULA to work out the local keyword density of any page. Actually – there are some different variations out there on the web:
The keyword density score for a page is essentially calculated looking at how many times a specific key-phrase is repeated in a document, the number of words in that key-phrase and the total number of words in the analysed text.
