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What is the difference between Push & Pull Marketing strategy ?

Marketing Management Marketing Strategy Marketing Administration Management
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Question added by AHMED IMRUL KAYES , Senior Consultant , HR Bangladesh Ltd.
Date Posted: 2015/01/01
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Asad Butt
by Asad Butt , Senior Lecturer & Program Director BBA , University of Central Punjab

Push relates to the promotion of product through wholesaler and retailer i.e. is emphasizing on in store promotions and giving special benefits to the wholesaler and retailer. Pull marketing is attracting the consumer towards the product through different communication tools like TV, radio, print, outdoor etc.

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