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I think it is not used too often, in a proper manner.
KPI is commonly used to increase the productivity, revenue, goal plan and goals are linked to individual performance goals which are assessed on an established periodic basis.KPI are used to analyzed to evaluate and make recommendations to improve future company performance. In the middle east there are many bussiness or industries and hotels, these companies imply the KPI to track the performance of the employee. And improve the sales eventually.