Would you please discuss the pricing techniques applicable to FMCG products being launched in a highly competitive market?

good one krishna................. YOU HAVE TO BE SURE ABOUT THE COMPETITION BEFORE ANY PRICING AND THE MARKETING STRATEGIES............. GOOD DAY

As per the situation we can use one of them:

1- Cost-based pricing

2- Value Pricing

3- Going-Rate Pricing

4- Auction-Type Pricing

It is not possible that

Markets characterized by the difference in the multiple elements of the global private Alosolq

Everyone is special style market in pricing and other multi-component

All pricing strategies differs on basic method of cost based or value based pricing. Mostly new launched brands use cost based strategy and gradually increase by creating awareness with value or quality.  if you dont want to enter market with low price , start campaign of buy one and get another in half or free. 

Mixed pricing.

Profit-maximizing firms randomize equilibrium prices to discourage undercutting.