What is "double branding" in marketing parlance?

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Question ajoutée par padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date de publication: 2015/01/04

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par abanob Emil , مهندس تخطيط , كولاس ريل

i think to brand the sub brand of your product without mentioning the company name like to branding Rio of Kia without saying it is a kia product so what i made here is a double branding

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What is "double branding" in marketing parlance?

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