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What do you think would be the best motivation for the staff and leaders of the company to go above and beyond?
In order to go beyond expectations, a leader must learn to listen to his or her subordinates. Understanding and giving avenues for subordinates to express their views and opinions is a sign of that specifc leader's positive outlook of empowering his or subordinates thus reflects the leader's true leadership skill.
As a "Leader", best motivation will be able to communicately clearly and coincisely with their peers so as to get the work done efficiently and show the peers their growth path accordingly, if not in the same dept/process you can even recommend peers in the dept/process of their choice(depend on availability of vacant position in that dept)
That keeps the peers motivated, apart from financial incentives which is regarded the "most motivated element"