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A question for Sales Managers and GM´s?

<p>Imagine for the last4 months your- new car sold unit sales are down, average profit margin is down, business manager referral rate is down. marketing spend is up, staff turnover is up, customer enquiries are up. </p> <p>What are you going to do to solve this situation?</p> <p> </p>

Sales Management Automotive Sales
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Question ajoutée par David Jordan , EMEA Sales Director , RTS Consultants (International) Ltd
Date de publication: 2015/01/13
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zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

well MR.DAVID JORDAN .......... THIS IS CLASSIC QUESTION OF POST MARTUM ANALYSIS ,,,,, LOT OF THINGS TO BE CONSIDERED BEFORE ANY FINAL STATEMENT ..............I THINK FIRST & IMPORTANT THINGS TO BE NOTED ................      MANAGEMENT POLICY  ,   PRODUCT EFFICACY ,,,  COMPETITORS ACTIVITIES ,,,  MOTIVATION LEVEL OF SALES TEAM ,,,  TRAINING & DEVELOPMENT ,,,  INCENTIVES POLICY ,,, MARKETING STRATEGIES  ,,,,  IMPLEMENTATION PART OF THE STRATEGY ,,,,  TEAM WORK IN THE SALES FORCE ,,, CUSTOMERS POTENTIAL LIST ,,,  COMPLIANCE DEPARTMENT SERVICES ,,,   AFTER SALES SERVICES ,,,,

STOP THE OPERATION & USE THE EMERGENCY PLAN ........................ GOOD LUCK

Fortunate Mubako
par Fortunate Mubako , Senior Clerk , Africabet (Masvingo)

What strategic objectives do Sales Managers and GM's use to ensure the business' success.

Malik Zain
par Malik Zain , Sales and Customer Service , Jumbo Electronics

Basically I Would Start From Customer Inquiries . What  Are The Inquiries About ? In  This Case The  Sales Are Down And The Only Customer Activity Is From Customer Inquiry . So Processing The Inquiries Carefully And Analyzing It Would Give An Answer To The Current Issue On Which Part Of Selling We Are Missing Here . I Think I Have To Make Some Changes On Current Trending And Start To Understand What The Customer Wants .  Marketing Spend Needs Some Changes . We Should Add Some More Value To The After Sales Service In This Competitive Market . And  Also Have To Re-Look On Staff Incentives And  Initiative Program To Encourage Them To Compete Against Each Other In A Healthy Way .  

I Would Like To Add That , More Easy Purchasing Methods Needs To Be Implemented . Eg - Installment Scheme And More Credit Card Option . 

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